Promotional Design for TreesAtlanta

SEED PACKAGE

The box is made with compostable material so people can just plant the whole box into dirt and the box will decompose itself after 14days.

where am i

sometimes you wonder where you are in the dream...

Chuck Loeb CD package

Promotional Design for TreesAtlanta - 1st sketch

Trees Atlanta Billboards

Promotional Design brainstorming

recycle shopping bag
tree key chain
usb drive w/ cardboard cover
little note book made w/ recycle paper
DIY toy
...
..
....
..

Chuck & Lizzy Loeb

billboard beginning stage

tag line is probably my weakest link... so i'm not sure about the tag line i have...
but my idea for this billboard is when people drive pass it, they should see the view is better with trees.

Not Loebs

but i like it

Chuck Loeb sketches

chuck loeb's music color your senses

creative billboards

Super Elevator Billboard

Snow White: 7 Hues Darker

Smelly Billboard

sony psp

pigeons-vs-razors
shaves
adidas world cup

resume

Logo

sticking with the original one


or new sketches...

Sustainable Graphic Design Tips

Reduce resource use through the design process by asking...

• Is this the best tool possible?
• Can we make it do more than one thing and fulfill more than one purpose—a pocket folder and a brochure, a brochure and a poster, a brochure and an envelope?
• Is it of recycled content and recyclable?
• Are we influencing the chain of production and requesting biodegradable glue, binding and other elements in the printing/production chain?
• Are we looking at the big picture and are we balancing long shelf life with biodegradable, meaning, we might make an item with glue that is not biodegradable, but will it hold up longer on the shelf, thus, reducing the number of reruns in the future?
• Can our design have more than one life? For example, can a long-lasting binder go on to be used for other projects in the future instead of contributing to the landfill?

Other Sustainable Design Tips

• Think about the whole package in its entirety when reducing waste: A self-mailer brochure with an insert to be detached means one piece of paper instead of many.
• Gone are the days of superfluous white space: Design that is beautiful from the inside out means making good use of the space you have. Pages of blank sheets at the beginning and end of annual reports, booklets, etc., unless they have a purpose, are a waste.
• Also gone are "like water" brochures: Sending out mass mailings as numerous as Victoria's Secret catalogs is not a good strategiy. Target and connect with your audiences in a meaningful and qualitative way, not quantitative.
• Stay on top of current trends in printing and production: They are constantly changing.
• Look at vendors and their impact on the big picture: wind power, VOC emissions, recycling and reduction of make-ready. Work with them to learn together what you can do to make less impact on the environment.
• Work with vendors to reduce waste: Use trim space for additional products, or adjust sizing of projects to reduce trim.
• Reduce your shipping impact on the enviroment: Use locally produced paper and printers close to the end delivery location.
• Don't forget about the prepress impact: Working with a printer that uses a synched and calibrated monitor for prepress review reduces the need for overnight and shipping of color proofs. While this option isn't available for everyone, it is in the works and for large corporations with long-term printer relationships, a great option that reduces project work time as well.
• Be innovative when it comes to Reduce, Reuse and Recycle: Reuse can be ingenius. For example, menus or notebooks can be made from old books when bindings have been removed, most inner pages have been removed and replaced with recycled-content sketch pad paper, and new bindings are made with wire binding. Taking items with former lives and reinventing them can be unique and charming, and environmentally responsible.

CD package inspirations

10 Steps To The Perfect Portfolio Website

What makes for a good personal portfolio website?

1. Logo

Your logo is usually the first thing a user sees. In the Western world, we read from left to right, top to bottom, so it makes sense to put your logo in the top left of your website so that users can immediately identify who owns the website.

It doesn’t necessarily have to be your name, but if you’re trying to promote yourself online, then it’s a good idea to go by your name. And always link your logo to your home page. It’s a common convention that users expect online.

2. Tagline

Once the user sees who owns the website, they’ll want to know what it is you do. This is where you explain what you do with a tagline. Your tagline should be short and snappy, summarizing what you do.

Things to ask yourself when writing your tagline:

What are you? A designer? A writer? A developer?
What do you do? Design websites? Develop games?
Where are you from? Country? City?
Are you a freelancer or do you work for a studio? Are you looking for work?

3. Portfolio

This is a personal portfolio website after all, so your portfolio will determine whether the website is interesting or not. People will want to see your previous work to decide whether you’re good or not and for general interest, to see what you’ve been up to in the past.

Depending on what you do, your portfolio should contain big high-quality images, clearly accessible to the user. Always include a link to the live version of the website you worked on, and link your screenshot to the live version (another common convention that people expect). Include a short description for each project, including the different skills that you needed to complete the project.

It’s never a bad idea to get a testimonial from a client. Your visitors might also be interested in the stages of development for your projects and how you arrived at the final outcome.

4. Services

Your tagline summed up what you do, but you’ll want to go into a bit more detail here about each service that you offer. You can’t expect potential clients to guess what you do based on your portfolio, and you don’t want to leave them wondering whether you offer a particular service or not.

Make it clear, and break it down: Web design, development, video, copywriting, branding, etc. You may want to be even more specific: corporate branding, church website design, Flash banner ads and so on.

5. About me

It’s all about you. Let people see the man or woman behind the mask (i.e. website). Share your background, where you came from, how many years you’ve been in the business, etc. The more details you give, the better your users can form a bond and build trust with you.

If you’re not camera-shy, show a picture of yourself. This will give potential clients peace of mind by allowing them to see who they’re dealing with, and it adds an element of trust.

Don’t be afraid to show off your awards and recognition here. You want people to know you’re good at what you do.

6. Contact

This is one of the most important elements of a portfolio website but is often hidden or even neglected. A potential client has browsed your website, is impressed with your portfolio and can see who you are. Now they want to hire you.

Your contact information should be obvious and easy to access; don’t hide it in the footer. Let people know they can contact you for a quote or a chat. Use a form to make it easier for users to contact you (so that they don’t have to take down your email address and then open up their email manager). A form also allows you to ask for specific information, such as name, email address, website URL, details of inquiry.

7. Blog

A blog is always a good idea. Blog about your area of expertise; show you know what you’re talking about. It will help promote you and prevent your website from lying static.

Let people follow you by subscribing to an RSS feed, and show off your most popular blog posts to new readers.

Be sure to enable comments for feedback. Don’t make users register to add a comment to your blog, and don’t use anti-spam Captcha software, which only turns people off from commenting. There are plenty of anti-spam plug-ins available that don’t require users to do extra work.

8. Call to action

Ask yourself what you want to get out of your personal portfolio website. Do you want to be hired? Attract more blog readers? Maybe you just want people to know who you are.

Each page should have a call to action, a “Next step.” The best way to accomplish this is with a “call to action” button that is clear and stands out from the rest of the page. Link it to your blog, portfolio or contact page, and use appropriate language (e.g. “Hire me,” “Request a quote,” “View my portfolio”).

9. Use social networking websites

Now that people have an interest in you and your work, encourage them to follow you on other websites. Make it clear that they can follow you on Twitter, Facebook, Flickr, LinkedIn, etc. Make the most of social networks and have a group of friends to call on if needed.

10. Language and communication

How you conduct yourself is important. Remember, it’s a personal portfolio website, so be personal. You don’t need to sound like a corporate brand with no emotion. Be friendly and personal, but also clear and precise; don’t ramble. Once you write all the text for your website, read it again and see if you can cut it in half.

Other tips:

Let people know where you’re from. This is always interesting to know, and some clients prefer to work with people nearby or in the same time zone.
Validation is important, especially for Web designers. If you’re going to be building professional websites for clients, then your own website’s code should at least be valid.
Link images, not just text. Most people will click on images, expecting them to point somewhere.
If you don’t have any previous clients for your portfolio, create a WordPress theme, design an icon set, develop a Twitter mashup, etc. You have a lot of possibilities, and there’s a big difference between having one project to show in your portfolio and having none.

TreesAtlanta signs

Vehicle wrap


Donor Wall at entrance lobby


Main Sign

TreesAtlanta signage

vehicle wrap

flag for outside of the building and the sign for places that TreesAtlanta has plant trees.

"Gifts of Life" sketchs

Pattern for Tim Gunn

since owl is so popular

Trees Atlanta photos

front entrance

lobby

center
back of the building
back yard