Rebranding "Trees Atlanta"

1. What do you offer? Define the qualities of this.

Trees Atlanta protects and improves atlanta's urban environment.


2.What are the core values of what you offer? What are the core values of your company?

trees can improve air quality, CO2 sequestration, cool urban area, save energy, secure H2O supplies, noice reduction,...etc.


3.What is your mission?

Trees Atlanta is a nationally recognized citizens group that protects and improves Atlanta's urban forest by planting, conserving, and educating.


4. Any Specializations within your company?

Beautilize atlanta's urban environment by planting, conserving and educating.


5. Target audience market?

Young adult to adult. For people who have interest to save the environment and make our community more beautiful.

6. Existing tagline or slogan? What message is it sending?

There is no existing tagline or slogan.


7. From the answers you've gathered so far, what is a personality/character that could represent you? (Celebrity, car, etc.)

Hybrid.


What qualities about this character stand out? Is the personality innovative, creative, energetic, or sophisticated?

Anything that's environmental, conservative, and friendly.


8. How does this personality interact with your target audience? Which qualities get the attention of your audience?

The fact that trees can not only make our community more beautiful, it also brings a lot of benefits to the environment.


9. Review your answers, create a profile, describe the personality with words just as if you were writing a personal ad. be creative.

elmo

interesting animation! maybe made by something similar to elmo?

interesting compositions


a lot of illustration style is interesting and inspiring

song choice for music video project

owl city- the saltwater room
peaceful, relax, and lovely